Alien Machine Worx is a family-owned American company dedicated to manufacturing parts with the highest quality. They machine custom parts and components for the off-roading automotive aftermarket such as rear differentials, manifolds, and grip bars. They are committed to providing superior automotive parts for off-road drivers worldwide. We sat down with -Blake Fulton, the current owner at Alien Machine Worx to learn more about how they use SOLIDWORKS and CNC machining to build. Alien Machine W...

Sequential workflows between design and manufacturing in automotive is a liability. Customer demands are more dynamic. Timelines are shorter. Adapting and pivoting quickly is a strategic advantage for automotive suppliers.  Take Fisker Karma, for example, a pioneering hybrid sports sedan introduced in 2011. It was a sustainable and exciting EV model that unfortunately failed due to a series of high-profile issues including: The fires caused by the cooling fans could have been prevented with earl...

Scott Woods has been with Hawk Ridge Systems since 2008 and has over 20 years of SOLIDWORKS experience, holding degrees in both Technical and Visual Communications. When he is not working with our customers to find solutions to their design challenges, he can often be found using his design skills to create 3D-printed beehives. It all started with the Tyco Fast Traxx RC. I was obsessed with it. I took it apart and reassembled it over and over just to understand how it worked. At one point, I a...

Developing brand equity relies on building trust with people. How many people like (or don’t like) your brand relates so much with establishing trust, authenticity and connection — but what if these suddenly became more fluid? Video consumption is on the rise and emerging tech like the deep fake are causing us to second question the authenticity, the motives behind and the very truth of online content. On the flip side, these technologies are also being used to create new types of ethical synth

When you hear the term digital preservation, it springs to mind the modern safekeeping of dusty old books, imagery, and artifacts in a library, or museum. Yet, the modern marketer can spend time categorizing, archiving and selecting records of enduring value just as an archivist or librarian might do; so much content is being created—and reused—in the digital sphere these days, that organizations should be maintaining content both old and new, as you never know when the time may come for it to

These are a tiny sampling of the name-brand products owned by The Coca-Cola Company. That’s the annual revenue of the Coca-Cola Company from 2020. If you could measure Coca-Cola's brand presence on an imaginary brand-awareness scale, the dial might read “omnipresent.” It was the first soda to be consumed in space, and most recently, the first soda sugar-shamed? on the world stage by well-known footballer Cristiano Ronaldo. The Coca-Cola Company is one of, if not the world’s most successful....

Are we finally headed towards a frictionless experience economy? How did we get here? Where almost anything can be delivered in an instant, where we’re inundated with choice, convenience, and access? How did it happen so fast? Ten years ago, Mary Meeker’s first iteration of the Internet Trends report was released which was called “Ten Questions Internet Execs Should Ask & Answer.” In it, she outlined how mobile was rapidly changing the way we were consuming and connecting, making everything ea

For many of us, the phrase “taxonomy for digital asset management” can sound about as intimidating as coming face to face with a dragon. Or perhaps a white walker. We understand—DAM taxonomy can certainly get the head spinning. That’s why we thought what better way to get to grips with taxonomy than with an analogy from everyone’s favorite sexy fantasy franchise, Game of Thrones. The idea is that this Game of Thrones (GoT) taxonomy for DAM will help you to better visualize how to create control

No one knows what I do when I say I am in Digital Asset Management. Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people. I help people find things online or in digital systems that they use as a part of their work. That’s the gist anyway — it turns out to be much more complicated and a bit more interesting than that. Because digital assets are you. And as such, can be used to help shape how people perceive you, your brand, your c

Welcome to the 2021 edition of Bynder and OnBrand’s State of Branding Report. Together with independent research firm Vanson Bourne, we surveyed 1,600 marketing and creative professionals from a variety of functional roles, company sizes, countries, and industries, so we could help you answer some of the biggest questions in branding today. This report spans the fields of marketing, tech, and creativity and reveals mission-critical insights that relate to some of this year’s most relevant talking points and trends—split into two key sections: • Digital transformation and digital experience initiatives • Creative output and automation By focusing on the challenges and priorities of marketing professionals, our insights will help you take stock of what matters most for marketers in 2021.

How can you create a unique brand identity that’s impossible to copy? It turns out that quirky kids’ cartoons can teach you a lot about how to turn your bland, unmemorable brand stories into dazzlingly hypnotic brand experiences for your audience. Meet Finn the human. Jake the dog. And princess Bubblegum. Sounds like just another clichéd kids’ show. But Adventure Time is anything but: “The beloved Cartoon Network series was a silly kids’ show, an epic fantasy, a stoner’s dream, and one of the best shows of its time.” Let’s set the scene: Finn, the last surviving human, and Jake the talking, shape-shifting dog live in a post-apocalyptic world, following the ‘Mushroom War’. The Mushroom War, seemingly inspired by an alternative outcome to ‘The Cold War’ between the Soviet Union and the U.S, led to the widespread fallout of nuclear weapons and sparked the creation of the neon-hued land of the Ooo.

Collection of memes I made featured in a Bynder.com article: https://www.bynder.com/en/blog/adventures-in-brand-storytelling-from-the-land-of-ooo/