Developing brand equity relies on building trust with people. How many people like (or don’t like) your brand relates so much with establishing trust, authenticity and connection — but what if these suddenly became more fluid? Video consumption is on the rise and emerging tech like the deep fake are causing us to second question the authenticity, the motives behind and the very truth of online content. On the flip side, these technologies are also being used to create new types of ethical synth

When you hear the term digital preservation, it springs to mind the modern safekeeping of dusty old books, imagery, and artifacts in a library, or museum. Yet, the modern marketer can spend time categorizing, archiving and selecting records of enduring value just as an archivist or librarian might do; so much content is being created—and reused—in the digital sphere these days, that organizations should be maintaining content both old and new, as you never know when the time may come for it to

These are a tiny sampling of the name-brand products owned by The Coca-Cola Company. That’s the annual revenue of the Coca-Cola Company from 2020. If you could measure Coca-Cola's brand presence on an imaginary brand-awareness scale, the dial might read “omnipresent.” It was the first soda to be consumed in space, and most recently, the first soda sugar-shamed? on the world stage by well-known footballer Cristiano Ronaldo. The Coca-Cola Company is one of, if not the world’s most successful....

Are we finally headed towards a frictionless experience economy? How did we get here? Where almost anything can be delivered in an instant, where we’re inundated with choice, convenience, and access? How did it happen so fast? Ten years ago, Mary Meeker’s first iteration of the Internet Trends report was released which was called “Ten Questions Internet Execs Should Ask & Answer.” In it, she outlined how mobile was rapidly changing the way we were consuming and connecting, making everything ea

For many of us, the phrase “taxonomy for digital asset management” can sound about as intimidating as coming face to face with a dragon. Or perhaps a white walker. We understand—DAM taxonomy can certainly get the head spinning. That’s why we thought what better way to get to grips with taxonomy than with an analogy from everyone’s favorite sexy fantasy franchise, Game of Thrones. The idea is that this Game of Thrones (GoT) taxonomy for DAM will help you to better visualize how to create control

No one knows what I do when I say I am in Digital Asset Management. Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people. I help people find things online or in digital systems that they use as a part of their work. That’s the gist anyway — it turns out to be much more complicated and a bit more interesting than that. Because digital assets are you. And as such, can be used to help shape how people perceive you, your brand, your c

Welcome to the 2021 edition of Bynder and OnBrand’s State of Branding Report. Together with independent research firm Vanson Bourne, we surveyed 1,600 marketing and creative professionals from a variety of functional roles, company sizes, countries, and industries, so we could help you answer some of the biggest questions in branding today. This report spans the fields of marketing, tech, and creativity and reveals mission-critical insights that relate to some of this year’s most relevant talking points and trends—split into two key sections: • Digital transformation and digital experience initiatives • Creative output and automation By focusing on the challenges and priorities of marketing professionals, our insights will help you take stock of what matters most for marketers in 2021.

How can you create a unique brand identity that’s impossible to copy? It turns out that quirky kids’ cartoons can teach you a lot about how to turn your bland, unmemorable brand stories into dazzlingly hypnotic brand experiences for your audience. Meet Finn the human. Jake the dog. And princess Bubblegum. Sounds like just another clichéd kids’ show. But Adventure Time is anything but: “The beloved Cartoon Network series was a silly kids’ show, an epic fantasy, a stoner’s dream, and one of the best shows of its time.” Let’s set the scene: Finn, the last surviving human, and Jake the talking, shape-shifting dog live in a post-apocalyptic world, following the ‘Mushroom War’. The Mushroom War, seemingly inspired by an alternative outcome to ‘The Cold War’ between the Soviet Union and the U.S, led to the widespread fallout of nuclear weapons and sparked the creation of the neon-hued land of the Ooo.

Collection of memes I made featured in a Bynder.com article: https://www.bynder.com/en/blog/adventures-in-brand-storytelling-from-the-land-of-ooo/

Nov 28, 2018 - Explore emily kolvitz's board "Digital Asset Management Meme Library" on Pinterest. See more ideas about digital asset management, asset management, memes.

The medical industry uses Additive Manufacturing (AM) to create products at scale including 3D-printed anatomical models, surgical guides, prosthetics and implants, and even personalized drugs. They benefit from the same features that additive manufacturing brings to other industries such as automotive and aerospace — lighter, easier-to-produce parts at a fraction of the cost. AM streamlines Product Lifecycle Management (PLM) including reducing prototype costs and getting to market faster. This

3D printed hearts, livers, kidneys and more. Sounds like something out of a sci-fi story, but it’s real, and it’s happening aboard the ISS. In November of 2022, researchers continued 3D printing of human tissue (bioprinting) tests on the International Space Station (ISS). Printing in space eliminates the issue of tissue collapse due to gravity, making it ideal for bioprinting. While some projects focus on organ tissue printing like heart, liver, and kidney tissue, others focus on tissues like h

These days, every organization must become an agent for change to find success, and this is also true when it comes to adopting new initiatives and projects in your organization. As the renowned management consultant Peter Drucker noted in his acclaimed book, Management: Put simply, change management is the process of communicating, onboarding, and implementing changes in an organization from a current state to an improved future state. It's an idea that should always be considered when launchi

Marketing déjà vu - we’ve all been there. Especially when it comes to creating digital ads and banners for social channels and ad networks. I’m sure you’ve caught yourself thinking: A new request comes in for a digital ad campaign and you can’t help but feel like you’ve woken up in the classic movie, Groundhog Day, where every day is exactly the same until Bill Murray finds his way out of the loop. The ad specs are the same. The output is the same. The only thing that’s changing is the copy and